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Preparing a Dark Website for Crisis Management

One of the most common and useful tools in any crisis or emergency communication management strategy is having a ‘dark website’.Now don’t get confused with the nefarious ‘dark web’, nor the ‘dark side’ and popular Star Wars references. A dark website is a pre-made, non-visible...

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Infinite Scrolling: Is it for your Website?

Facebook does it, and so does Twitter. Infinite scrolling has apparently become an in thing among websites today, as more and more sites are opting for this feature. However, it may not be as great for one website as it is for another… On the...

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Benefits of Blogging

Around 90% of online marketers believe that content creation is one of the most effective SEO strategies around. Website owners think that through effective content marketing techniques, they’ll pass the standards set by “Google Panda,” a Google search engine algorithm update sequence that was aimed...

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Noob Guide to Content Marketing

A lot of changes have happened in the world of SEO. Before, online marketers can repeatedly input their keywords across their websites without getting banned. But nowadays, you need to make sure that you are following Google Webmaster Guidelines.The only remaining constant in SEO is...

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