Pay-per-click or PPC is a powerful online advertising model that allows site owners to direct traffic to their websites whenever an ad is clicked on a search results page. Compared to traditional ads, PPC ads will only show themselves to people who search for a related keyword, allowing it to target a specific niche or market.
Regardless of whether you make a sale or not, you are only charged a certain amount whenever somebody clicks on your ad. A thousand people may have seen your ad online, but if only ten people clicked on your ad, then you’ll only have to pay for those ten clicks.
PPC rates vary, especially since search engines such as Google will auction these keywords. The highest bidder will have a better chance of having their ads shown at the top space of a search result, giving them more exposure. It is important that you find the right keywords and get them at a great price in order to get the most out of a PPC plan.
An effective PPC campaign involves research and testing in order to get the best return on investment.
Conversion tracking is an essential part of Online Advertising. Without tracking your conversions you can’t determine your campaigns effectiveness. All campaigns need to have a landing page or enquiry page with thank you before we will undertake an Online Advertising Campaign.
A landing page is a web page that allows you to target a particular stream of traffic, say from an email campaign or PPC. You can capture a visitor’s information through an enquiry form and even add a specific offer. By using a targeted landing page you can increase your chance of converting traffic into leads.