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Preparing a Dark Website for Crisis Management

One of the most common and useful tools in any crisis or emergency communication management strategy is having a ‘dark website’. Now don’t get confused with the nefarious ‘dark web’, nor the ‘dark side’ and popular Star Wars references. A dark website is a pre-made, non-visible...

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News: Google +

Are you on Google + yet? By having a Google + profile you are sending signals to Google to create a brand presence.  You can't just create a Google + page and forget it, you need to be active on it....

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News: Google Tips About Guest Posting

Google is unlikely to penalise you if you have a few guest posts that link back to your site.  But, if you have used guest posting as a method to gain links on a large scale, you may be in trouble if your site gets...

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News: Google Phantom Update

Have you heard of Phantom? This algorithm update was released on May 8 and targeted content, specifically thin and low quality content!! It is so important to have quality content on your website and if you don’t, expect your rankings to drop and continue to drop...

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New Client Branding Case Study: GoCrisis

Toby Creative – Branding & Marketing, a Perth based digital marketing company, is a certified Google Partner, Bing Ads Professional company, Hootsuite Solutions Partner and MailChimp Expert company. We have recently undertaken a complete branding exercise for new client GoCrisis in preparation for their inaugral conference to be...

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Crawling versus Indexing for Search Engines (SEO)

If you want a basic introduction into how search engines work, Google in particular, then crawling and indexing should be among the first processes you need to understand. Just think about it this way: without them, Google would not be able to provide you with...

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HTTPS and why your website should have it

In light of the controversy regarding the government’s encroachment on the privacy of Internet users, enhancing the security of your website has become more of a necessity than an option. Encrypting your website traffic by using HTTPS is a great start and can be advantageous...

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