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Tips to improve your Content Marketing

The Internet is all about information. It is because of this that generating content plays a sizable role in virtually any Web-related strategy. Google may have changed its algorithms more times that you would have wanted, but one thing has remained constant so far—the demand...

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Infinite Scrolling: Is it for your Website?

Facebook does it, and so does Twitter. Infinite scrolling has apparently become an in thing among websites today, as more and more sites are opting for this feature. However, it may not be as great for one website as it is for another… On the...

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Optimising Youtube for Local SEO

You may recognise Youtube as a site where you can get anything from news footages to funny home videos. But did you know that you can also use it to boost your local SEO strategy? Here are some facts about Youtube...

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Vulnerability to Negative SEO and What You Can Do

There is almost as much debate about the possibility of negative SEO as the reality of extra-terrestrial life. While the general consensus seems to be that negative SEO strategies exist, webmasters—all experts in their field—have differing opinions about the effects that these techniques can have...

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Benefits of Blogging

Around 90% of online marketers believe that content creation is one of the most effective SEO strategies around. Website owners think that through effective content marketing techniques, they’ll pass the standards set by “Google Panda,” a Google search engine algorithm update sequence that was aimed...

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How to Survive Google’s Hummingbird Algorithm Update

Google announced last week, their latest major search algorithm update since the Caffeine update of 2010, on the anniversary of their company’s 15th birthday celebrations. Google has code named the new technology update ‘Hummingbird’ and its impact is expected to affect 90% of the volume...

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