How to Survive Google’s Hummingbird Algorithm Update
Google announced last week, their latest major search algorithm update since the Caffeine update of 2010, on the anniversary of their company’s 15th birthday celebrations.
Google has code named the new technology update ‘Hummingbird’ and its impact is expected to affect 90% of the volume of all searches performed. Unlike the two famous Panda and Penguin component updates, Google’s Hummingbird can be compared to as a search environment change. The name hummingbird signifies a precise and fast transition, similar in the flight movements synonymous with its flying namesake.
Google Hummingbird is designed to provide accurate results coming from natural conversational searches, an advancement beyond the use of simple keywords. It is capable of understanding relationships and concepts between the words within the search queries, and is a natural fit to users spoken voice queries in mobile search, ensuring that Google remains at the forefront of keeping results relevant.
So what do we need to do now?
If you are already having Search Engine Optimisation (SEO) implemented on your website, you should not have anything to worry about. If not, then you should start by ensuring the following basic SEO elements are appropriately integrated in your website as a simple first step on how to survive Google’s Hummingbird update:
● User Intent
Ensure that you have the right intention when creating an article. This means that Hummingbird now better understands queries like search location cues, complex queries with the help of structured data (Schema).
● Rich Content
Develop more rich content that will help your viewers answer more comprehensive questions. This will not only help your viewers but also will help boost your rankings as well.
We already know that articles written by well-known authors will contribute to driving more traffic. Learn more about Authorship Markup.
● Geo Targeting
Add geo targeting information to your content. This will lead to far greater consumer engagement and conversion. Learn more about Local SEO Capabilites.
● Page Titles
Create title tags that are relevant to the page topic. Inserting keywords within the page title is encouraged.
Create a meta description that describes what the page is about. Adding keywords within the description is also encouraged.
Add page headers properly. Do not create more than one H1 tag. Inserting your page themed keywords is encouraged.
3.) Website Structure
Add robots properly. Indicate sitemap location for easy crawling.
Configure proper htaccess on every pages. You can allow and deny IP address, rewrite urls, authorise access for a certain page.
Ensure your web pages does not have duplicate content. If you can’t avoid duplicate content within your page, always use canonical reference to identify preferred link.
Always test your site speed. This element has the biggest impact on your visitors.
The only thing that changed with the implementation of Google’s Hummingbird algorithm is the way that Google responds to each query. Basically, if you have optimised your website properly you do not have to worry. Just remember that Google is always about the user experience.