Optimising Youtube for Local SEO
You may recognise Youtube as a site where you can get anything from news footages to funny home videos. But did you know that you can also use it to boost your local SEO strategy?
Here are some facts about Youtube:
● It is currently the second largest search engine in the world, second only to Google.
● Youtube has a greater audience than Twitter.
● Viewers spend time watching videos from Youtube more than they do from the other top five video sharing sites combined.
● Over four billion hours of video are watched in Youtube around the world each month.
● Every minute, around 700 Youtube videos are shared via Twitter.
These figures mean that by uploading your videos to Youtube, you reach an immense number of audiences, many of whom are potential customers. You get to inform them about your business, the products or services you offer, and why they should trust you.
If you run a local business, however, you’d want your videos to be seen only by potential customers within your vicinity. Fortunately, you can optimise Youtube for small audiences without compromising results, making it a perfect additional component for your local SEO strategy.
Follow these steps to optimise your Youtube videos for local SEO:
● Put geotags on your videos.
By using geotags and associating them with your business’ location, you help Google determine where your business is. Formerly, Google Maps had a layer that allowed you to access Youtube videos according to their coordinates in the map. While this feature is gone now, the location data may still be among the factors that Google look into to determine which customer is within the proximity of your business. Videos closer to the user appear more relevant and will show in the first pages.
● Add a link to your business in the description
At the beginning of your video’s description, you should add a link to your website. While these links are automatically “no-followed” by Youtube, this technique may still help in terms of traffic.
● Include your name, address, and phone number
You should add your name, address, and telephone number within your video’s description and in the video itself. Google can “read” text though interpretation algorithms. Google and Youtube also create text transcripts of videos if there is any recognisable speech.
● Use the description field
Make sure to use the description field to give your potential customers your address, telephone number, and website, among others. You can even add a short biography of your business. Engage them and tell them more about your brand.
● Tag your video
Tags help narrow down your video’s categories. Make sure to use your business category name and your location as tags so they can be found easily.
● Associate your video with your Google+ Local Page
Add your videos to your Google+ Local Page. Because Youtube is connected to Google, this should not be very difficult. Accounts on Google+ and Youtube can be created using a single Gmail account, making processes between the two easier.
While you can host your videos in your website, storing them in Youtube and embedding them later is a better idea. Aside from Youtube’s close connection to Google, storing videos in the former allows you to place them in other locations where they can be viewed by more potential customers.
● Incorporate a video Sitemap for your website
Just because you have embedded a video does not mean that you will be scoring hits in Google for every time a visitor comes and lingers. There is a high chance that the traffic you expect when someone searches for your video will be allotted not to you, but to the website that actually hosts your video—say, your YouTube account. If this is not corrected, you could be losing valuable traffic and engagement with potential customers.
You can avoid this by incorporating a video Sitemap. This is an XML file that provides web crawlers information vital for them to index your site and your content properly. If the Sitemap is used properly, Google will consider your site as a source of the video and will lead searchers there, giving your site more traffic.
Follow this link for steps in creating a video sitemap for your website.
After you have posted your videos, what’s left to do is to ensure that your potential customers actually see them. Promote them in social networks like Facebook, Twitter, and Tumblr so that their popularity would increase. The more views, likes, and shares they get, the more likely they are to rank.
It is worth remembering that the effectiveness of your Youtube optimisation is only as good as the videos you post. You do not have to worry about quality and using hi-tech equipment to film your videos. In fact, many popular content in Youtube were shot using basic technology like cell phones and camcorders.
What makes a video truly effective is its capacity to engage its viewers. Remember that you can be creative with your videos. While solid, no-nonsense ads still work, videos that capture interest work the best. Create a video that teaches audiences how they can use your product or one that gives them various tips. Humorous ones work especially well.
With these steps, Youtube will be much more than just a source of funny videos. It will boost the power of your local SEO strategy and increase its benefits for your business.
Search Group can help you optimise your videos properly so that they reach their target audience and help bring traffic to your website. We use our expertise in SEO and online marketing to keep your business visible to your potential customers. Get in touch with our staff for more information about our services.