FAQ | Perth Search Group Frequently Asked Questions about SEO
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FAQs

What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is the process of implementing initiatives to improve the natural ranking of your website on search engines such as Google, so you rank high in the right key terms and phrases. The higher a website ranks the greater the chance the website will be visited by a user.

What are the benefits of SEO?

By being visible on search engines like Google, you’re reaching additional potential customers through the increased level of traffic to your website, which in turn improves your online enquiries and leads to more sales.

What are Keywords and are they important?

Keywords or target words are what people use when making a search for a product or service online. Keywords can be a single term or keyword phrases can be used. Keyword Phrases contain multiple words. In search engine marketing, keywords are crucial to a profitable online business. To achieve top position in search engine results your webpage has to be the most relevant match to the keywords entered by the person doing the search. With over 100 criteria used for ranking a page, and each carries a different “weight” of importance, it is crucial that the keywords you choose are the most relevant to your web pages. Get it wrong and all a potential customer will find is the website of your competitor.

Can you guarantee the number 1 position on Google?

Put simply NO! And if any SEO provider says yes, then Google recommends avoiding them. No one can guarantee a number 1 ranking on Google.

How long before the results show?

Results may start appearing within the first month but usually it’s around 3 months before results are noticed.

Once I have done the Initial SEO on my website do I have to keep maintaining it?

Yes. Once the initial hard work is done, you need regular maintenance to keep your high rankings. Getting high rankings is hard work, maintaining them is easier.

When should I do SEO?

SEO will help to improve your existing site right now. Another great time to do SEO is when you’re considering a site redesign or planning to launch a new site. That way your site will be designed to be search friendly from the bottom up.

Evaluating SEO Results

The main direct result from SEO is an improvement in search engine rankings for chosen keywords. Other performance indicators include site visitor numbers and conversions. (Enquiries generated through the website)

Successful SEO requires an investment of time and as such is carefully tracked and analysed to ensure it is bringing in a positive ROI.

SEO does not happen overnight. It takes a period of time for SEO changes to work through the system. This is more so for new websites. Search engines must crawl, analyse and index a website’s content and this process takes time.

This length of time can vary on a number of factors, so you need to have an understanding of this before you start SEO. Realistically results may start appearing within 3 to 6 months and around the 12 month mark for highly competitive terms.

Fluctuations and Drops in Ranking

The ranking of your website may fluctuate from time to time. This is a natural part of search engine behaviour. Websites also lose and add links and SEO strategies change, making rankings change also.

Any major drop in your search engine rankings need to be evaluated as there will be a reason for this.

For more information please contact us today.