Email Marketing Perth | Professional eMarketing Solutions
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Email Marketing

Are you looking for a unique and cost effective way to “speak” to your clients while promoting your website? Email marketing via E-Newsletters or E-blasts is just that! E-marketing is essentially direct marketing through electronic mail.

mailchimp

Search Group can create an eNewsletter template that is branded specifically to your business either through a CMS module or a specific E-Marketing program. E-Newsletters are also a great way to keep customers up-to-date with important information. A business could easily share specialised knowledge about their niche or industry, which clients will find valuable or interesting. The more relevant information that these emails have, the more clients or even potential sales will be gained from an E-Marketing program.

With e-marketing you can segment your data to drive a specific product or service to a more targeted demographic, which in turn increases your clicks by 50%.

Benefits of Email Marketing

  • Cost effective
  • Allows you to segment data
  • Real time results
  • Customisable
  • Drives traffic to your website or social media
  • Reinforces connections

Customised Email Marketing Services, from Search Group

Email marketing is an essential tool in any modern business’ marketing strategy. That’s why Search Group offers low cost email marketing services that allow you to effectively “speak” with prospects and clients.

We will plan your email strategies, segment your data and test and measure results.

Search Group can create a eNewsletter template branded specifically to your business either through a CMS module or a specific E-Marketing program.

Email Marketing 

(08) 9386 3444

Whether you need to sell your products, share some big news, or tell a story, MailChimp is the perfect ESP (Email Service Provider) to easily create email campaigns that best suit your message, manage your email lists and power your email marketing across your entire online marketing activities.

MailChimp provides a Forever Free account for start-ups up to 2,000 subscribers and 12,000 emails per month. Growing business plan, with unlimited send capability starts from AUD$26.85 per month and scales in pricing by subscriber intervals through to advanced professional volume accounts as required.

Our MailChimp Services:

• MailChimp Account Setup
• MailChimp Account Review & Optimisation

– Integration with Google Analytics tracking
– Integration with Salesforce, FreshBooks, Zendesk, Zoho or Capsule CRMs

• MailChimp List(s) Creation

– Single and Double Opt-in options
– CRM integration into MailChimp lists
– Flat File .csv import into MailChimp lists
– Spam Act Compliance review
– Subscriber List building activities
– Migration and management from other platforms

• Multi-platform Email List Subscription

– Website integration into MailChimp
– Facebook Page integration into MailChimp
– Shopping cart integration (Shopify, BigCommerce, Magento, WooCommerce) into MailChimp
– Update list from Paypal after each new purchase

• MailChimp Responsive Email Template Design

– Desktop 600px and mobile compatible
– Plain text template options
– Prefetch area optimisation
– Consideration of non-visible image initial view
– View in Browser link
– Email Forward button
– Social Share option buttons
– Social Media channel links
– Compliant footer design with unsubscribe
– Option for template locked areas
– Image library management

• Inbox Inspector and Template Testing

– Review and improve template design for UI/UX (User Interface/User Experience)

• EDM Campaign Management

– New campaigns generated, tested, approved, and sent
– Subject Line testing for open rate optimisation
– A/B Multivariate testing (day, time, subject, design)
– Personalisation of Subject and/or Body content from available list
– Segmentation of lists for optimal response
– Template design modifications for click rate optimisation
– Follow-up sends post initial send to non-open segments

• Automation

– Creation of triggered email flows from sign-up or action.
– Abandoned Shopping Cart automated follow-up triggered email

• Reporting

– Campaign reports and analysis
– Hard & Soft Bounce management
– Integration with website Google Analytics for campaign tracking for ROI

T: (08) 9386 3444
E: info@searchgroup.com.au
W: www.searchgroup.com.au
A: 18 Stirling Highway
Nedlands WA 6009

MailChimp’s Expert Discount Program with Toby Creative

Looking for some one-on-one guidance as you get started? The MailChimp Expert Discount Program connects you with a MailChimp approved Expert such as Toby Creative to help you with custom templates, list migration, email marketing strategy, and more. MailChimp will give you 3 months of free service after starting your first project with an Expert such as ourselves to offset your costs.

Here’s how it works:

1. Contact your MailChimp expert Toby Creative

Email Toby Creative and explain you’d like to work with us as part of the MailChimp Experts Discount program.

2. Agree on project scope and cost

Determine exactly what your project involves and what Toby Creative is going to do and how much we’ll charge.

3. Send your paid invoice to MailChimp

Once your project is complete, ask Toby Creative to send to MailChimp a copy of your paid invoice. MailChimp will then apply 3 free months to your MailChimp account.