Targeted Instagram adverts and sponsored posts on the Facebook owned, mobile social media channel where there are over 700-million monthly active users worldwide, is a suitable marketing channel for many local Perth businesses to focus their advertising spend as this is where many of their own audience actively participates.
Key Influencers on this social media channel, along with the recommendations from friends and family have been shown to influence 72% of online shoppers in their buying decisions.
Search Group manages the Instagram Advertising management process for your business, setting up the Instagram Ad account, creating Ad Groups, designing the Ad creatives, carefully selecting targeting options based on demographic profiling matching your intended audience persona, setting the target location, managing bid amounts and campaign optimisation with effective A/B multivariate testing, configuring the Instagram/Facebook tracking pixel for conversion tracking through to your website so that we can measure the effective Return On Investment (ROI) of your online advertising campaigns.
Instagram business page advertising can be done for Instagram wall content images and video as sponsored posts.
Search Group can also assist your business with the creation of an Instagram Business Page, optimising your Instagram profile, content creation and strategy, as well as monitoring and managing your Instagram account for your business.