There are millions of active sites on the Internet today and sifting through all those to surface helpful information is monumental. Needless to say, finding useful information on the Web may be a tedious task for users. That is why Google uses complex algorithms or mathematical formulae that instruct computers how to sort out relevant websites.
Every year, Google rolls out search algorithm updates around 500 to 600 times. Most of them are just minor changes, while some major updates that affects search results in significant ways. This is also the reason why a website may rank high on a certain period and on another time, its position may drop.
At Search Group, we take extra measures to ensure that we maximise your site’s effectiveness on search engines. Hence, we keep abreast the latest Google algorithm updates and we take the necessary steps to make sure that your website is adhering to the new guidelines.
Click here to view the latest Google Algorithm Updates.
To begin with, we build websites with a solid content marketing strategy and we use white hat SEO tactics that comply with search engines’ terms of service. Consequently, when new Google algorithm updates are rolled out, the sites under our services are not gravely affected.
To learn more about how we can help your business gain an online boost, contact Search Group today. We offer a wide array of online marketing services that we can tailor for your business’ specific needs.