Targeted Twitter adverts and sponsored posts on the Twitter social media channel where there are over 328-million monthly active users worldwide, is a suitable marketing channel for many local Perth businesses to focus their advertising spend as this is where many of their own audience actively participates.
Twitter’s short messaging format, rich media, real-time responsiveness from the internet hive-mind, and popularity due to key influencers, brand ambassadors, the rich and famous including the president of the United States – Donald Trump, has created a recent resurgence in popularity for the Twitter platform.
Search Group manages the Twitter Advertising management process for your business, setting up the Twitter Ad account, creating Ad Groups, designing the Ad creatives, carefully selecting targeting options based on demographic profiling matching your intended audience persona, keywords, similar brand following, setting the target location, managing bid amounts and campaign optimisation with effective A/B multivariate testing, configuring the Twitter tracking pixel for conversion tracking through to your website so that we can measure the effective Return On Investment (ROI) of your online advertising campaigns.
Twitter business page advertising can be done for Twitter wall content text, images and video posts as well as specific adverts.
Search Group can also assist your business with the creation of an Twitter Business Page, optimising your Twitter profile, content creation and strategy, as well as monitoring and managing your Twitter account for your business.