With over 70 million posts per day, 300 million monthly active users and 58 times higher engagement than Facebook, Instagram is one of the most dominant social networks in existence today. Instagram is filled with creative opportunities for companies of all sizes. The average Instagram user spends 21 minutes per day on the network, according to Econsultancy.
Leveraging the existing Facebook advertising platform all businesses will be able to access a range of Instagram Advertising through the use of the Facebook Power Editor.
Types Of Ad Design for Instagram
Advertisers have access to three types of ads:
Image Ads: Basic image advert enhanced with a CTA (Call To Action) button and promoted to audiences currently available through the Power Editor including custom audiences.
Video Ads: Longer 30 second video ads are available in landscape format.
Carousel Ads: Allowing multiple images in carousel format, these are similar to the carousel ads which have been so effective through the Facebook platform over 2015.
Types Of Campaigns
The Instagram advertising platform supports different campaign objectives:
Website clicks: Drive consumers from Instagram directly to websites from posts. Now a post will be able to have a CTA button linking straight to the relevant website page.
Video Views: As per the current video view campaigns available through Facebook.
Mobile App Installs: Promoting click to install application actions.
Use your exist Facebook Audiences – as Instagram will be leveraging the Facebook Power Editor platform we can utilise the existing advertising audiences; including remarketing lists, email audience lists, phone number lists as well as curated competitor and related audience lists.
Report attribution and ROI (Return On Investment) through Tracking Pixel. Installing key page, add to cart, lead and checkout pixels is essential to make sure that campaigns are optimised for the desired outcomes and ROI.