The main direct result from SEO is an improvement in search engine rankings for chosen keywords. Other performance indicators include site visitor numbers and conversions. (Enquiries generated through the website)
Successful SEO requires an investment of time and as such is carefully tracked and analysed to ensure it is bringing in a positive ROI.
SEO does not happen overnight. It takes a period of time for SEO changes to work through the system. This is more so for new websites. Search engines must crawl, analyse and index a website’s content and this process takes time.
This length of time can vary on a number of factors, so you need to have an understanding of this before you start SEO. Realistically results may start appearing within 3 to 6 months and around the 12 month mark for highly competitive terms.
The ranking of your website may fluctuate from time to time. This is a natural part of search engine behaviour. Websites also lose and add links and SEO strategies change, making rankings change also.
Any major drop in your search engine rankings need to be evaluated as there will be a reason for this.
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