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What is (SEO) Search Engine Optimisation?

Search Engine Optimisation (SEO) uses proven techniques to ensure maximum visibility for the content of a web site to improve the natural ranking on search engines such as Google. Using a wide range of methods & strategies, SEO helps you rank higher…using the right key terms and phrases to increase targeted traffic and improve return on investment (ROI).
 

How does SEO work?

SEO works on the principle of satisfying a search engines advanced mathematical equations or search algorithms. The algorithm is used to find the most relevant web page amongst billions of competing web pages for each search query. The highest ranking or "most relevant" web pages for a specific search query get the top spots in search engine results.

 

 

Why is SEO Important?

SEO is very important for websites since it determines the position of the website in comparison with its competitors. The goal of SEO is for your website to return a positive return on investment (ROI) by boosting the amount of traffic it receives. The more traffic your website receives from targeted traffic the more enquiries you receive leading to more sales.

 

 

Without SEO your site will most likely not be found by the search engines for the products and services you offer when a search is performed by a potential customer. Your competitor’s website will!

 

 

81% of internet users use a search engine to find a website.

 

 

So what are you waiting for? Contact Search Group before your competitor does.

 
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 “Since I have chosen to work with Search Group, Leslie`s is performing stronger than ever. In fact visitors to our website have increased by 300% over the past 4 months, which means my customer enquiries have increased with the constant growing success of my website. On average 70% of visitors to my site come directly from search engines, from people typing in keywords. I am very satisfied with the service. The SearchGroup consultants keep me updated regularly and explain my website’s progress in terms I can understand.”

 

Pat Ferrier
Business Owner

 

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